Here are the killer tactics that you must use:
- Exchange links with other website owners or entrepreneurs that share the same target market as you, but are not your competitors. For example if you are promoting vitamins, you can find link partners from websites that market health equipment or fitness programs.
- Offer a free 7 day e-course. Educating your prospects is the best way of convincing them. If you can offer something that they are interested in or a solution that helps to solve their problem, they will gain more confidence in you.
- Establish a good rapport with your leads by by sending them a weekly newsletter for as long as 6 months. You may think that the 7 day short course is enough, it’s NOT! It is important to keep them informed about your business progress and offers regularly so that they will buy from you whenever they are ready.
- Use an autoresponder to automate the delivery of your newsletter / e-course. This is a no brainer. How else are you going to send your emails on time and keep track of who has read what?
- Always use an email signature. You probably send out at least one email each day, your email signature is one of the best and free advertisement tool.
- Request for testimonials from your clients and downlines. People need social proof before they commit to any group. Testimonials from your downlines who can vouch for your dedication and leadership in the business are the quickest way to get people to join you.
- Start a blog or write articles. The fastest way to be recognized as an MLM leader is to share your experience. Not only will you get free exposure from your writing, if you can give valuable information, most people will regard you as an expert in your field. This is where attraction marketing is at work, so instead of you going after prospects, they will come looking for you
- Submit your articles to article directories and social bookmarking sites. With the rise of web 2.0, linking multiple sites to your main opportunity website becomes much easier. When you submit your articles to various directories or social bookmarks, the search engine will index your main website much faster
- Conduct a webinar or teleclass. This is by far the fastest way to attract prospects to join your business. Each attendee is a new lead and you can even leverage on them to bring in more people. If they have benefit from your online seminar, you can offer them a special discount or privilege pass for your next event on the condition that they bring a friend.
- Participate in active communities. Join discussions in forums or social networking sites where your target market gathers. Don’t be too eager to promote your opportunity. People don’t buy from people they don’t know, so position yourself as a solution provider and offer free consultation to gain trust.
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I find “Participating in active communities” a better way to connect and somehow earn good camaraderie that will result to a business deal sooner or later.
Kerri,
Achieving a strong return on investment involves a continuous plan to manage each and every sales prospect. Whether it’s short-term or long-term lead, each prospect represents an opportunity in the sales pipeline. Failure to nurture these opportunities can lead to countless loss of revenue streams. A thumbs-up for your article. Thanks for sharing this one.