IMN Solutions - Helping Wineshop Create Loyal Customers and Employees
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With more and more people engaging in direct selling, competition is becoming tight as companies strive to improve their sales and marketing techniques. WineShop At Home shares to the public the secret to their success.
Strong personal relationships – one that’s built between the seller and the sales representatives has not only improved but also sustained the high sales volume of WineShop At Home. With the company taking a proactive step to get to know their agents, they have helped their employees create a more personal relationship with their customers. We all know how great service affects sales in the real world. This fact is never any truer than it is in the ecommerce. With more and more companies selling products and services, it is so rare to find a company like WineShop At Home where customers and sales representative can feel that they truly belong and their efforts are appreciated.
WineShop uses the IMN Party Pulse email newsletters to communicate with their customers. But instead of a general newsletter, customers can receive a personalized one containing the name and photo of the Wine Consultant. This has allowed WineShop to extend their relationships beyond the professional realm and customers keep coming back for more because they have a personal relationship with specific people in the company. Interactions are so much more meaningful and the Wine Tasting program and the Wine Club are just some of the venues where customers can express their thoughts on the company’s products.
With the IMN Solutions, WineShop has allowed their sales representative to personally brand their products so that they can present themselves to their customers, family and friends in a highly businesslike yet personal manner. This is a source of pride for all their direct selling agents – a way to motivate their person, which in turn not only allows them to meet their targets. Through the IMN Newsletter Solutions, WineShop has created loyal customers and employees.
Tags: direct selling, email marketing, Newsletter
