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We are in a new world. Who said that the network marketing system involved only Amway? Today, direct sellers no longer go a-knocking from one to door to another, rather, they are now selling from living room to living room, amidst parties and workshops where potential customers abound.

Truly, the term “sociable” has new meanings – from the World Wide Web to direct selling - it has allowed collaborative work and in the case of mlm companies, an approximated $32.18 billion in sales in 2006 from $22.21 billion in 1997, with the median income currently estimated at $2,400 a year.

According to the direct selling association, this increase in sales can be associated to the new lead generation system used by several companies today. With the busy work schedule of most people today, it’s always the social engagement that’s being sacrificed in lieu of a deadline or work-related activities. For people who are engaged with direct selling, they no longer have to cancel appointments with family and friends since they can now earn their income while hanging out with the people they’d love to be with. But this isn’t the only advantage of “socialized” direct selling.

Getting into a relaxing atmosphere can help set the mood and will allow direct sellers to more sales. We all know how important it is to be able to shop in a comfortable environment. We also know how important it is to get a second opinion when buying anything – that‘s why we always bring a close friend or a relative to give us advice on how new clothes fit us, or if a new beauty product is worth the money to spend. So why go to the mall if you shop in peace at home while talking to your mother on the phone and watching the kids swim? If you are the direct seller, why go door-to-door when you can actually sit in your friend’s living room talking about the benefits of the product you are selling and at times exchanging juicy rumors?  Convenience and familiarity – these are the two most important factors to be considered when working on your multi level marketing opportunity.

Tags: mlm prospecting, Web2.0

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In network marketing, the very first thing you would have to think of is on how to develop an automatic MLM prospecting system which can be summed up into these words: MLM lead generation. A popular way to do this is through viral marketing, which is a technique in marketing aimed to promote brand awareness and increase it through social networks. Viral marketing can help in automatic MLM prospecting or MLM lead generation either through the so called word of mouth or a popular medium nowadays which is the Internet.

Viral marketing motivates people to spread the marketing message not in a forced way but voluntarily. Activities such as creating E-books, sending text messages, creating interactive flash games, are just a few examples of viral marketing activities that improves MLM lead generation and may also be a tool in MLM downline retention because downlines who see that the network marketing firm has a more popular brand would be more motivated to work hard and stick with the program.

Automatic MLM prospecting can be produced by viral marketing because the more “popular” a campaign is, the more people would be interested in joining. We also have to remember that psychology plays an important part in viral marketing wherein people would like to be “in” with the crowd and so if word of mouth spreads that a particular network marketing business is successful or gains more profit, then dozens and dozens of interested people would sign up.

Today, the Internet has been the most used viral marketing medium and a lot of network marketers have found success in terms of automatic MLM prospecting, MLM lead generation, MLM downline retention, etc. through utilizing online tools and programs. If you would want to start or join a network marketing business, apply the viral marketing techniques mentioned and see the difference they would make.

Tags: mlm lead generation, mlm prospecting, Multi-level marketing, Viral marketing, Word of mouth

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There are two ways that you can close sales in todays market place and they are the Guided way and the voluntary way.

Using the guided close takes place during direct, person-to-person conversation whether it is over the phone or at the end of a meeting.

Your right there in conversation with your prospect and it is decision time. Your prospects have gone through a presentation, and now it is your turn to go for the sale and close the deal.

The majority of the leaders in MLM and Network Marketing have mastered this completely. They have a response for every objection. They have their prospects desires, wishes and emotional triggers listed down for reference of which they acquired from the previous interview with their prospect.

Now they guide their prospect down the sales path that leads to a purchase. If the net - worker is skilled at the guided close, that particular prospect is going to buy today whether they want to or not. Most of these net workers are extremely talented sales people and are normally the top producers in their network marketing company.

The second approach is the voluntary close, where the prospect sells them selves and makes the decision to purchase the product on their own. Both the guided close and the voluntary close use salesmanship and influence but the primary difference between the two is that the prospect is not put on the spot to make a decision by the sponsor directly on a phone call or at a meeting.

Many times during a guided sale, the prospect is buying for the wrong reason and it is because they give into the sales pressure which always leads to buyers remorse shortly after the sale. A phrase used for this instance is A person convinced against their will is of the same opinion still.

With the voluntary purchase you do not want to convince the prospect to buy, you want them to convince themselves to buy and then voluntarily make the purchase when the time is right for them. Once they make their choice, it will be harder for them to have a remorseful feeling because they made their decision and it was their idea to do so.

Now the voluntary approach does not mean that you are going to just act all nice and sweet and not go for the sale because you still are going to sell the heck out of them. But you are going to do it indirectly through marketing tools instead of direct personal pressure.

You want to use that drip-drip-drip marketing process over time that allows your prospects head and heart come together and make a fully committed decision about making the sale. This method of marketing could be with a new piece of great content every few days or so whether it is through email, a letter, a website, a post card or what ever other means you can use to get back in front of your customer.

Personally, I prefer the voluntary method in closing my sales as it just seems to be more consistent to my ideology on sales of letting the customer make the decision and that way if he is not happy down the road, then it was his decision to close the sale and was not from any pressure put on by me. That keeps our relationship still in good tack and lease open the possibility for a future sale down the road.

About the Author

Dennis Hampton is the owner and creator of A Business Made Easy LLC and is very active with his blogs. His videos can also been seen on his YouTube and MySpace Channels which are listed below. http://abme2-llc.com. http://youtube.com/dennishampton http://myspace.com/dennishampton45

Article Source: Content for Reprint

Tags: Multi-level marketing, network marketing, prospecting

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Make a list of your friends and relatives, identify 5 or 10 that you feel more comfortable talking to them about you MLM business and after we do rehears the phone script will go on calling them to close some appointments if we can. How many new distributors hear that phrase every day? And how many it has destroyed by now?

I don’t know exactly, but I bet many. In fact I would go and guess the majority of them. That single phrase is responsible for bringing a bad name to the network marketing industry and conditioned people to avoid it at all costs. In fact to many the word multilevel marketing it has became synonym to scam and fraud.

But besides all the negatives that it brings it is still repeated by many even in this Internet era that the web changes the way we get information and do business. Indeed, prospecting to your warm market is business as usual and nothing seems to touches the reality they created to live in. (more…)

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They say that the right questions give you the right answers, but do you make use of them when you talk or communicate with a prospect? Or you go about bombarding him with the presentation and the details of your MLM business with the only things being asked the typical questions just to be friendly and open him up?

If you really want to increase your chances of converting your prospect to a distributor you need to talk to him not only in a way that he can relate with you, but about what he wants to hear from you. What you would tell him is very important and is the thing that would determine whether he would decide to join you in your multilevel marketing business or not.

And the thing your prospect wants to hear from you is how your network marketing business would help him achieve what he wants. That’s right he only cares about himself and not about how great the company is or how awesome products you have and what you are going to do with your first one million dollars that you’ll make. (more…)

Tags: mlm prospecting

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Here are the killer tactics that you must use:

1. Exchange links with other website owners or entrepreneurs that share the same target market as you, but are not your competitors. For example if you are promoting vitamins, you can find link partners from websites that market health equipment or fitness programs.
2. Offer a free 7 day e-course. Educating your prospects is the best way of convincing them. If you can offer something that they are interested in or a solution that helps to solve their problem, they will gain more confidence in you.
3. Establish a good rapport with your leads by by sending them a weekly newsletter for as long as 6 months. You may think that the 7 day short course is enough, it’s NOT! It is important to keep them informed about your business progress and offers regularly so that they will buy from you whenever they are ready.
4. Use an autoresponder to automate the delivery of your newsletter / e-course. This is a no brainer. How else are you going to send your emails on time and keep track of who has read what?
5. Always use an email signature. You probably send out at least one email each day, your email signature is one of the best and free advertisement tool.
6. Request for testimonials from your clients and downlines. People need social proof before they commit to any group. Testimonials from your downlines who can vouch for your dedication and leadership in the business are the quickest way to get people to join you.
7. Start a blog or write articles. The fastest way to be recognized as an MLM leader is to share your experience. Not only will you get free exposure from your writing, if you can give valuable information, most people will regard you as an expert in your field. This is where attraction marketing is at work, so instead of you going after prospects, they will come looking for you
8. Submit your articles to article directories and social bookmarking sites. With the rise of web 2.0, linking multiple sites to your main opportunity website becomes much easier. When you submit your articles to various directories or social bookmarks, the search engine will index your main website much faster
9. Conduct a webinar or teleclass. This is by far the fastest way to attract prospects to join your business. Each attendee is a new lead and you can even leverage on them to bring in more people. If they have benefit from your online seminar, you can offer them a special discount or privilege pass for your next event on the condition that they bring a friend.
10. Participate in active communities. Join discussions in forums or social networking sites where your target market gathers. Don’t be too eager to promote your opportunity. People don’t buy from people they don’t know, so position yourself as a solution provider and offer free consultation to gain trust.

Tags: lead generation, mlm lead generation, Prospecting tips

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Finding prospects isn’t a tough job. It’s as simple as fishing. All you have to do is go for the fishes where they are rather than stand at a place and wait for them. That’s the best way to plan and catch fish.

Same way you need to go to place where there is abundance of prospects. Forums, directories, search engines, are some of the places on the internet that will lead to prospects. But you have to make sure of keeping him under the impression that you are not chasing. The more they sense a chase, the faster they try to run. Always remember, your prospect is “ideal” only if they are already in search of building a successful business at home. Read More

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Prospecting literally means - looking for a treasure or that pot of gold. In Multi level marketing form of business it refers to finding those few people who will cause a turn about in your sales and bring in loads of revenue. It is about using those strategies to draw the attention of such people into your loop. And all it normally takes is talking to the right kind of people, but at times this could prove difficult owing to the demographic issue. People are all located in various parts of the country or the globe and at most times emails are the easiest way of communicating.

Prospecting should be an ongoing process in an MLM venture. One can never say “I have run out of people to talk to”. If that happens, it means he has reached the end of MLM string. In order to keep the flow going one must follow all or any of the following tactics –

1. While talking to people, make sure to do a effective pitch about the company and its products to get them interested. Also let them know of the free samples of products they will get for their personal use.

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Tags: lead generation, mlm, mlm leads, mlm prospecting, Prospecting tips


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