Female empowerment – we’ve heard of the term before, and Avon has been there from the beginning. From women’s lib a couple of decades ago, comes a new mlm business opportunity for women – one that would let them control their economic role in the family. Ever heard of the Avon Lady? Sure you have. Those are the company’s sales representatives who have been ringing doorbells since 1886.
But Avon is no longer the traditional door-to-door cosmetics company. Just like most of the mlm companies today, Avon has opened to the new world – a world dominated by the internet and multi level marketing. It has entered the new digital age and with it came several changes in the company’s structure. Although direct selling by 5.3 million representatives continues to be its base, Avon has expanded to include mall kiosks, day spa and a website to create a diverse retail presence.
The company has also moved some of its operations to countries which offer a substantial decrease in its manufacturing costs and have started channeling funds to improve productivity of its sales representatives. It has expanded its product lines to include not only cosmetics but also fragrances, toiletries, jewelries, apparel and even home furnishings! Through its diverse restructuring plan, Avon hopes to target a younger consumer base in an effort to increase its sales revenues.
But these aren’t the only changes that Avon has been making. As the Avon Lady comes of age, the Avon man comes a-calling. Network marketing news says that there are already several men who are making a lot of money selling Avon’s products. Bobby McKinney, along with his wife and 170 other sales representatives under them have reported an estimated $800,000 in sales just last year. Think of all the others who have not been profiled yet who are earning more than Bob and his wife. Thanks to Avon, female empowerment has reached new heights. It is no longer about women and liberating them; it is also about allowing men share responsibilities with women.
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