Maximum Downline Retention With MLM Training
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If you are in the MLM business, you would have experienced this frustrating problem where you recruit one person and it seems that two others would leave. You probably have wondered why it is so difficult to get your MLM downline to stay active and increase your downline retention rate.
We focus all of our time and effort on the toughest parts of building the MLM business, which is recruiting new downline members. Yet we forget to take action on the easiest and most important part: following-up on our existing downline members.
Your goal for your MLM business should be to improve the downline retention in your team and to be a strong leader for your downline. Let’s take a look at three critical strategies which you can incorporate in your MLM training to make sure your downline stays active for years and not months.
Firstly, follow-up is following-through. Just because someone signs up in your MLM Company does not mean the sale is complete and you can forget about it the next day. You have to follow-up with your new downline member within five days. Make an effort to call them within five days to ensure they are happy, are happy with the product and they will appreciate it. If they want to build the business, make sure that the resources are available to them. Remember that helping them is equivalent to helping yourself. Besides phone calling, you can automate your followup process with weekly newsletter. This can be easily setup with an autoresponder program.
Secondly, you could keep a database on members in your MLM downline because as your business grows, it will become hard to keep all downline data and their individual needs in your head. You have to create customer information such as their goals, accomplishments or even something that is not related to your business. I assure you that they will be really surprised and impressed when you can still “remember” their personal information when you follow up. The Dream Team Formula back office offers you exactly that, you can add downlines to unlimited levels and email them through our hosted solution.
Lastly, you could develop a close relationship with your downline. Try to be genuine in your concern for your members and show them that you are their friend, not just in it to get their money. If you provide great value through concern for them as a friend and deliver high quality customer service, you will find your members working hard and staying active as long as you want.
If you want an active and profitable downline in your MLM business, remember in your heart that how much you can earn will be in direct proportion to your personal follow-up.
Tags: autoresponder, downline retention, followup newsletter, mlm training
