Why The Warm Market Concept In MLM Is So Well Rooted And Difficult To Weed Out?
Make a list of your friends and relatives, identify 5 or 10 that you feel more comfortable talking to them about you MLM business and after we do rehears the phone script will go on calling them to close some appointments if we can. How many new distributors hear that phrase every day? And how many it has destroyed by now?
I don’t know exactly, but I bet many. In fact I would go and guess the majority of them. That single phrase is responsible for bringing a bad name to the network marketing industry and conditioned people to avoid it at all costs. In fact to many the word multilevel marketing it has became synonym to scam and fraud.
But besides all the negatives that it brings it is still repeated by many even in this Internet era that the web changes the way we get information and do business. Indeed, prospecting to your warm market is business as usual and nothing seems to touches the reality they created to live in. (more…)
Tags: mlm old school marketing, mlm prospecting, mlm warm market
