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Remember that people join network marketing companies for their own reasons. However, the character or intention of a person will determine how far they want to go in network marketing and you can usually determine this during your first conversation with a prospect.
Here are classic examples of different types of people.
(1) The Genuine entrepreneurs seeking an opportnity
(2) The Product consumers
(3) The supporters
(4) The junkies
(5) Those suffering from 001 syndrome
Genuine entrepreneurs are the most important people in building a large business. Not all are leaders but leaders are not born, they are developed. This group of people also can be product consumers.
Product consumers are people who join a network marketing and buy from them because they like the product and enjoy the service of their upline. They are the bread and butter of your business. They are not necessarily genuine entrepreneurs or builders, yet for many builders, a lot of their income will come from this group.
The good thing about them is as they learn more about the product, the company and interact more with their upline, their exposure to Network Marketing grows and they might convert to wanting to build a business.
Many of your team members may start off as consumers who just want to experience the benefits your product gives them. Once they shared with people they knew, they started to build a business despite their intentions. This is what word-of-mouth marketing is all about.
The supporters category is quite a mixed match of people. When their close friends or relatives build a network marketing group, they will join under them to support their businesses. However, the consequence of that action varies according to the individual.
For example, I would join my friends organization but it could be purely out of obligation and not for any genuine good reason. This could potentially lead to resentment (when you mix business dealings with friendship), confusion and even loss of friends. Others might even join to see if their friend or relative is involved in a scam to try and pull him or her out.
In order to prevent any potential disaster, make sure your intentions for joining a network marketing are very clear cut. While there is nothing better than helping close friends and family, you don’t want them to feel obligated to join your team. You want to share the value of the program you chose and let them join then.
Network marketing junkies are the sort of people who jump from company to company hoping to find their pot of gold. They attend a talk, get hyped up about the opportunity, and build the business on euphoria. Sooner or later, they lose steam and find problems with the company (when the real problem is themselves most of the time) and jump to the next super hot business opportunity.
It is not wrong to be a member of many network marketing companies (depending on your budget). If you are a member of many companies, it is ok to do a good survey and attend trainings, but the key to remember is you must focus on one good network marketing for the long run and the others can operate on a referral basis (like recommending a friend to buy a product from another company while building one main one). Very few people can chase two rabbits.
But there are many good products out there represented by network marketing companies and I encourage you to try them and know the competition as well.
This leads us to one more category of people who could be network marketing junkies as well as those suffering from the 001 syndrome. Basically they want to be the first to start building a business in a brand new start-up. They want to be the pioneer, the first in.
There are many pros and cons to assess about a new company, things such as their background history, financial status and product market rather than just focusing on the income potential. There are many more challenges to be faced for people who are sponsored directly under the company and new companies do not usually have a time-tested workable system in place.
If you fall into one of the above categories (or even some or all of the above), these will give you a general guideline on how to improve your choice selection of network marketing companies and which to join. My hope is you find the right one for you and that you find a mentor to help you be successful.
About the Author
Jim Fobair has built network marketing teams worldwide and is now a recognized trainer and leading distributor with Tru Chocolate. Find out how you can team up with Jim at JimFobair.com and on his blog site JimFobair.net.
Article Source: Content for Reprint
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That’s a great breakdown and I think you’ve hit the nail on the head with respect to the categories.
I also believe that representatives from each of those groups will bring something different and special to a program. In other words, I think it pays to have a mix of “types” in any organization.
Excellent perspective on the various joining trends.
I had to laugh when you mentioned the 001 Syndrome!
Everyone will have their unique emotional appeal for joining a network marketing as you mention.
I find that building strong relationships and focusing on the individual’s reason and strength’s really helps retention.
@alan : yes I totally agree with you. It’s important to have a mixed of personalities. The different motivations in each team member can actually create a synergistic impact for the marketing
@George Fourie : Jim (author of this article) indeed has a brilliant insight in terms of people analysis. Retention is always a challenge is any MLM business, if leaders can use the right tools and build relationship to meet the needs of downlines, we will then be able to harness the potential of the individuals.
I have recently joined an MLM. Can someone please give me some feedback as to if you think I made the right decision? I realize that we are still only in Pre-Launch or Ground Floor or whatever you call it. But How long should it take for something to really start bringing in some cash? I make about $400 a month which is not bad but it has been about 4 months already. When do the BIG BUCKS start rolling in? I want the STOCK OPTIONS! Thats why I got into this.. but I must hurry and move up some more “Ranks” so I can get my BMW bonus. Can anyone give me a little feedback on how long it should take to get a strong downline going? I only have about 150 people under me in 3-4 months. Please help!
Great article!
Recently my company started new mlm project, and i’m confused where and how to find people who could join. Possibilities of this project are big, and people can earn lot of money but i don’t know wehere to find them…
Can anyone answer me?
Thanks!
Have a nice day!
Great explanations. You hit the nail dead on. Great post.
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